Abnormal
Are you hesitant about this new idea because it’s a risky, problematic, defective idea…
or because it’s simply different than you’re used to?
If your current normal is exactly what you need, then different isn’t worth exploring. For the rest of us, it’s worth figuring out where our discomfort with the new idea is coming from.
-- Seth Godin
It seems to me that this applies to new ideas in so many categories.
