Wednesday, November 22, 2017

Enough vs. Full

Full vs. Enough

One of the lessons of Thanksgiving is that we eat too much. We eat until we're full, experiencing the sensation of too much.

It's easy to confuse our desire for that that feeling with the feeling of 'enough'. Enough doesn't feel like full, but that's okay.

Too often, we've been persuaded by marketers and other maximizers that the only satisfying state is 'full'. Not just in what we've eaten, but in what we own, control or receive.

In fact, full doesn't last and full isn't desirable. No thanks, I've got enough. It's better that way.

-- Seth Godin